Louisville, KY (March 15, 2010) FOR IMMEDIATE RELEASE
Xponential Group today announced preliminary results from a large Agent recruiting campaign it launched for PBfleX, a Cincinnati, OH-based Hosted VoIP provider. The campaign’s results exceeded everyone’s expectations and positive results continue to flow in.
“This campaign targeted 600 selected telecom Agents and Master Agencies already in Xponential Group’s database,” described Russ Maney, Principal and Founder of Xponential Group. “The campaign included sending a letter and marketing materials to each Agent and Master Agency, introducing PBfleX and describing a very attractive ‘digital handset rebate offer’ currently available from PBfleX and its VoIP handset supplier, Polycom. This was followed up with phone outreach to each mail recipient by our telephone marketing partner, Infotel Direct Marketing Services, on behalf of PBfleX.”
“The results have exceeded everyone’s expectations,” continued Maney. “Despite the ever-changing nature of the telecom Agent community, we’ve been able to speak directly with 74% of the Agents and Agencies to which we sent direct mail, which is incredible. And, of those, nearly one in four – over 100 Agents and Master Agencies in total – agreed to a specific time and date appointment to speak further with PBfleX about the opportunity to represent PBfleX’s ‘Enterprise-Class VoIP for SMBs’ products and services. That’s an overall response rate of over 18%, which is an incredible performance for a direct mail with phone follow-up campaign. Clearly, we had the dual and mutually reinforcing advantages of a great company to represent – PBfleX – and a very well executed marketing campaign by Xponential Group and Infotel Direct Marketing.
“Xponential Group did great work pulling this campaign together for us and leading its execution,” said Rodney Sizemore, CEO of PBfleX. “In addition to already seeing real business activity from the Agents and Master Agencies recruited to PBfleX by this campaign, the statistics Xponential Group has shared with us throughout the process have been excellent. Honestly, I don’t remember ever being able to control and measure a campaign this closely. We’re already discussing the next campaign.”
Xponential Group’s work with PBfleX began in 2009. Previous projects included creating a ‘brand platform’ document to guide all of PBfleX’s marketing efforts, which crystallized PBfleX’s overall value proposition and marketplace positioning. Xponential Group also recreated PBfleX’s corporate Web site, wrote multiple satisfied PBfleX client case studies, and created both end client and agent recruiting-focused marketing materials, all of which were support the Agent recruiting campaign.
About Xponential
Group Xponential Group is a professional marketing and business development firm that provides that art and the science of marketing, on demand. It can take a client through the entire marketing cycle – strategy, tactics, production, implementation, and results tracking – or help with specific projects. Xponential specializes in business-to-business marketing for organizations in all industries. While most of its clients are technology and communications services providers, the firm also has clients in the healthcare, education, entertainment, chemicals, and financial services. The firm’s focus is on marketing and business development that generates revenue, delivered by an ‘on demand’ business model that minimizes its clients’ marketing costs, and using a ‘pay for performance’ compensation model that links compensation directly to the financial success it creates for its clients. To learn more about Xponential Group, visit www.xponentialgroup.com.
About PBfleX
As a company, PBfleX began serving the SMB market in the 1980s, focusing on Telecommunications and IT services. Over the past 30 years, the company has set itself apart by developing deep, on-going, and on-site service-based relationships with its customers, built on mutual trust and customer satisfaction. This “Virtual CIO and IT Department” services practice continues to flourish today.
It is from this on-site customer service heritage that PBfleX’s Enterprise-Class VoIP for SMBs was born. And, these same resources are dedicated to providing this same level of fanatical service to PBfleX’s VoIP customers. However, on-site customer service is just PBfleX’s foundation. Until PBfleX, VoIP providers were under serving the SMB market. Larger companies, with bigger budgets, could purchase all of the business transforming functions of VoIP. SMBs could only get “VoIP Lite.” PBfleX changed all this, by developing a platform that delivers Call Center, Automated Call Distribution (ACD), and other truly business transforming VoIP functions over the network. Now, SMBs – as well as large enterprise corporate offices, remote locations, and home-based workers – can have all of the advantages of VoIP “on demand” and at SMB-friendly prices. To learn more about PBfleX, visit www.pbflex.com.
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