Louisville, KY (March 15, 2010)                FOR IMMEDIATE RELEASE

Xponential Group today announced preliminary results from a large Agent recruiting campaign it launched for PBfleX, a Cincinnati, OH-based Hosted VoIP provider.  The campaign’s results exceeded everyone’s expectations and positive results continue to flow in.

“This campaign targeted 600 selected telecom Agents and Master Agencies already in Xponential Group’s database,” described Russ Maney, Principal and Founder of Xponential Group.  “The campaign included sending a letter and marketing materials to each Agent and Master Agency, introducing PBfleX and describing a very attractive ‘digital handset rebate offer’ currently available from PBfleX and its VoIP handset supplier, Polycom.  This was followed up with phone outreach to each mail recipient by our telephone marketing partner, Infotel Direct Marketing Services, on behalf of PBfleX.”

“The results have exceeded everyone’s expectations,” continued Maney.  “Despite the ever-changing nature of the telecom Agent community, we’ve been able to speak directly with 74% of the Agents and Agencies to which we sent direct mail, which is incredible.  And, of those, nearly one in four – over 100 Agents and Master Agencies in total – agreed to a specific time and date appointment to speak further with PBfleX about the opportunity to represent PBfleX’s ‘Enterprise-Class VoIP for SMBs’ products and services.  That’s an overall response rate of over 18%, which is an incredible performance for a direct mail with phone follow-up campaign.  Clearly, we had the dual and mutually reinforcing advantages of a great company to represent – PBfleX – and a very well executed marketing campaign by Xponential Group and Infotel Direct Marketing.

“Xponential Group did great work pulling this campaign together for us and leading its execution,” said Rodney Sizemore, CEO of PBfleX.  “In addition to already seeing real business activity from the Agents and Master Agencies recruited to PBfleX by this campaign, the statistics Xponential Group has shared with us throughout the process have been excellent.  Honestly, I don’t remember ever being able to control and measure a campaign this closely.  We’re already discussing the next campaign.”

Xponential Group’s work with PBfleX began in 2009.  Previous projects included creating a ‘brand platform’ document to guide all of PBfleX’s marketing efforts, which crystallized PBfleX’s overall value proposition and marketplace positioning.  Xponential Group also recreated PBfleX’s corporate Web site, wrote multiple satisfied PBfleX client case studies, and created both end client and agent recruiting-focused marketing materials, all of which were support the Agent recruiting campaign.

About Xponential

Group
Xponential Group is a professional marketing and business development firm that provides that art and the science of marketing, on demand. It can take a client through the entire marketing cycle – strategy, tactics, production, implementation, and results tracking – or help with specific projects. Xponential specializes in business-to-business marketing for organizations in all industries. While most of its clients are technology and communications services providers, the firm also has clients in the healthcare, education, entertainment, chemicals, and financial services. The firm’s focus is on marketing and business development that generates revenue, delivered by an ‘on demand’ business model that minimizes its clients’ marketing costs, and using a ‘pay for performance’ compensation model that links compensation directly to the financial success it creates for its clients. To learn more about Xponential Group, visit www.xponentialgroup.com.

About PBfleX

As a company, PBfleX began serving the SMB market in the 1980s, focusing on Telecommunications and IT services.  Over the past 30 years, the company has set itself apart by developing deep, on-going, and on-site service-based relationships with its customers, built on mutual trust and customer satisfaction.  This “Virtual CIO and IT Department” services practice continues to flourish today.

It is from this on-site customer service heritage that PBfleX’s Enterprise-Class VoIP for SMBs was born.  And, these same resources are dedicated to providing this same level of fanatical service to PBfleX’s VoIP customers.  However, on-site customer service is just PBfleX’s foundation.  Until PBfleX, VoIP providers were under serving the SMB market.  Larger companies, with bigger budgets, could purchase all of the business transforming functions of VoIP.  SMBs could only get “VoIP Lite.”  PBfleX changed all this, by developing a platform that delivers Call Center, Automated Call Distribution (ACD), and other truly business transforming VoIP functions over the network.  Now, SMBs – as well as large enterprise corporate offices, remote locations, and home-based workers – can have all of the advantages of VoIP “on demand” and at SMB-friendly prices.  To learn more about PBfleX, visit www.pbflex.com.

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Xponential Group (Xponential) today announced a dramatic expansion of its marketing and business development professional services offerings and the launch of a completely new company Web site: www.xponentialgroup.com.

“This is the culmination of 4 months of intensive effort to both understand what our clients really need and then develop the resources to meet those needs,” said Russ Maney, Principal and Founder of Xponential Group. “Xponential Group is now the single best source for both the ‘art’ and the ‘science’ of business-to-business marketing. Our business model is now built on three pillars: Our focus on marketing that truly generates revenue – versus just ‘brand building.’ Our ‘on demand’ business model minimizes our clients’ marketing costs, while our ‘pay for performance’ compensation model links our success directly to the successes we create for our clients.”

“We now have the resources to do anything a client needs to generate revenue, across the entire marketing cycle, including overall strategy formulation, individual tactics selection, and the production, implementation, and tracking of it all,” added Randy Nickless, Principal and Creative Director of Xponential Group. “Or, we can simply help our clients with a specific need, whatever it may be. Either way, we have the resources to work in any media, using all of the traditional marketing techniques and all of the latest online and social media marketing techniques.”

Xponential Group often begins its engagements by helping clients answer the questions critical to any organization’s marketing efforts: What is the right message – the right “brand promise”? Who are the right customers? Why should a customer choose to do business with the client, versus its competitors? What are the most efficient and effective marketing tools to reach the right customers with the right message? What revenue will result from these efforts? What will be the marketing program’s ROI?

Xponential then works with its clients to create distinctive and compelling marketing ‘art’ – the right words, images, audio, or video – according to each client’s specific needs. The firm also works with its clients to select and execute the right marketing ‘science’ – the specific marketing techniques that will generate maximum, measurable revenue.

Xponential provides all of these services ‘on demand.’ The firm’s clients only pay for the resources they need, when they need them. Xponential is its clients’ marketing department ‘on call,’ not ‘on staff.’ The firm’s ability to bring the right resources together for a specific project, often virtually, enables it to deliver its services at a fraction of the prices charged by the typical ‘bricks and mortar’ ad agency.

Xponential Group is not an ad agency. It is a professional marketing and business development firm. It doesn’t just produce “campaigns,” “impressions,” “visitors” or “buzz.” The firm’s focus is on delivering top line revenue to its clients – so much so that Xponential “puts its money where its mouth is” by linking its compensation directly to the financial success it creates for its clients.

About Xponential Group

Xponential Group is a professional marketing and business development firm that provides that art and the science of marketing, on demand. It can take a client through the entire marketing cycle – strategy, tactics, production, implementation, and results tracking – or help with specific projects. Xponential specializes in business-to-business marketing for organizations in all industries. While most of its clients are technology and communications services providers, the firm also has clients in the healthcare, education, entertainment, chemicals, and financial services. The firm’s focus is on marketing and business development that generates revenue, delivered by an ‘on demand’ business model that minimizes its clients’ marketing costs, and using a ‘pay for performance’ compensation model that links compensation directly to the financial success it creates for its clients. To learn more about Xponential Group, visit www.xponentialgroup.com.

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Xponential Group (Xponential) today announced that it has been engaged by Jefferson Audio Visual Systems (JAVS) to accelerate the company’s marketing of its industry leading courtroom recording systems.

“We excited about the future of JAVS and how Xponential Group can help us accelerate our marketing to make that future even brighter,” said Kurt Maddox, Human Performance Facilitator at JAVS.  “I’ve know Russ and his team for a long time and I know they deliver real results.  JAVS has built a leadership position in the courtroom recording industry that I know Xponential can help us leverage even more than we are now.  Plus, I’m counting on Xponential Group to help us have similar success in taking our technology to organizations in entirely new industry verticals.”

“The first thing I thought when Kurt showed me JAVS’ technology was, ‘Wow!’, said Russ Maney, Principal and Founder of Xponential Group.  “JAVS truly has proprietary, ‘official record quality’ audio/video recording systems that can augment, record, log, archive and deliver the sights and sounds of everything that happens in a room of almost any size.  That’s a marketer’s dream – a ‘truly better mousetrap’ that is already very successful, but also with tremendous untapped potential, too.  We’re looking forward to working with JAVS to drive more revenue to its bottom line.”

Xponential Group’s initial work with JAVS will be a combination of immediate revenue-producing marketing campaigns and longer-term marketing and brand strategy work.  The strategy work will include helping JAVS evaluate potential new industry verticals and market segments, and then developing and executing the specific tactics to enter and succeed in them.

About Xponential

Group
Xponential Group is a professional marketing and business development firm that provides that art and the science of marketing, on demand.  It can take a client through the entire marketing cycle – strategy, tactics, production, implementation, and results tracking – or help with specific projects.  Xponential specializes in business-to-business marketing for organizations in all industries.  While most of its clients are technology and communications services providers, the firm also has clients in the healthcare, education, entertainment, chemicals, and financial services.  The firm’s focus is on marketing and business development that generates revenue, delivered by an ‘on demand’ business model that minimizes its clients’ marketing costs, and using a ‘pay for performance’ compensation model that links compensation directly to the financial success it creates for its clients.  To learn more about Xponential Group, visit www.xponentialgroup.com.

About JAVS

Through pioneering technology and more than 25 years experience, JAVS provides pristinely accurate audio/video recording systems that are used to easily create the official record of important proceedings.

JAVS, a privately held company, was founded in 1981 as an audio/visual presentation company. Responding to the critical needs of the court system, the company soon became the industry leader in courtroom recording systems. The public record is sacred, and perhaps no arena is more demanding or sensitive to absolute verbatim accuracy. Applying the newest in digital advancements, the company has continued to pioneer improved ways of capturing, logging, storing and delivering the official public record.

More than 2,500 JAVS courtroom systems are installed in 35 states and abroad. In the commonwealth of Tasmania in Australia, JAVS technology has revolutionized the way court reporting is done. In our home state of Kentucky, 98 percent of the courts use JAVS technology.

Today, a variety of clients – from attorneys and law enforcement officials, to corporations and educators – have need for JAVS’ innovative audio/video recording systems that deliver verbatim accuracy along with ease of use. The company’s hardware and software engineers can customize a solution for capturing and managing the official record in virtually any setting.

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